⮑ Vital proteins / Nestle US (2023-Now)
Guide design strategies and execution across all brand channels.
Direct a team of 5 to innovate consumer experiences and address design debts.
Foster a cross-functional team environment integrating design seamlessly with product and engineering.
⮑ Carmichael Lynch (2018-2023)
Directed the creation of the 2023 Super Bowl commercial for Bush’s Beans, achieving over 50 million views.
Led creative direction for brands including Subaru and US Bank and Helzberg Diamonds.
Managed the design team, focusing on user needs and business goals.
⮑ crispin porter bogusky (2017-2018)
Led art and design for brands such as Domino’s and Letgo App.
Spearheaded successful pitches, including securing the PepBoys account and increasing annual revenue by $5 million.
Built a cohesive design team, fostering an inclusive design culture.
⮑ fallon worldwide (2015-2017)
Collaborated with brands such as Arby’s, Loctite, and Fanatics.
Developed a comprehensive design system for Cheerios across various platforms.
Integrated user feedback into design processes to enhance product out comes.
⮑ FCB brazil (2011-2015)
Created internationally award-winning campaigns, earning Cannes Lions, Clio Awards, El Ojo Awards and others.
Led design initiatives that balanced user needs with business objectives, resulting in a 20% increase in campaign effectiveness.
