In 2018, I played a pivotal role in successfully pitching and securing the Bush's Beans account, emphasizing a 360-brand refresh. Over the subsequent years, we delivered on this promise, executing new initiatives across all brand channels including TV, digital, social media, packaging, PDP/shopper, and product and food photography.
We had the opportunity to collaborate with the incredibly talented comedy director, Carl Sundemo, to produce national TV spots for the revitalized brand.