Cheerios . Eat the Sun, iD.
I was thrilled to have the opportunity to design a Cheerios campaign ID. The kinetic system aligns seamlessly with the campaign ID, packaging, website, as well as all in-store and event collateral.
The design system extends across packaging, social media, digital platforms, and out-of-home advertising.
I also had the opportunity to closely examine the long-time Cheerio logo and propose up-to-date refinements. Career highlight: I said to Cheerios executives that their legendary logo is a little "wonky."
Colateral
A box full of sunny vibes =)